Lock 'N Roll - Marc Jacobs

This collection is a pitch to expand Marc Jacobs' secondary market. They have lines of "edgier" products and accessories, though much less prominent than the luxury bags they're known for. Marc Jacobs has recently been exploring perfume lines, and I think they have a unique opportunity to expand their secondary market into this line. Lock N' Roll landed somewhere between grunge and punk, and very bold, though still reflective of the feel of some of Marc Jacobs' products.